Browsing Makale Koleksiyonu by Subject "Neuromarketing Research"
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MEASUREMENT OF EFFECT OF THE SMELL ON THE DECISION PROCESS OF THE INFORMED USERS IN TERMS OF NEUROMARKETING
(Kırklareli Üniversitesi, 2017)In the globalizing competitive market environment, the consumerdecision making process that resembles a kind of a black box has turned into amore complex structure due to the parallel developments in the information ...