Objectives: The aim of this study is to investigate theeffects of consumers’ attitudes toward brand extensions and to demonstrate howthese effects differ in domestic and foreign brands. Methods: Consumers of two different ...

Amaç: Geleneksel bankalara alternatif olarakortaya çıkan ve bankacılık işlemlerinin İslami finans hükümlerine uygun olarakharmanlanmasını içeren katılım bankacılığının önemi her geçen gün artmaktadır.Bunun sonucu olarak ...

This study investigates consumer’s attitudes towards sponsorship activities, to determine whether these attitudes differ according to the type of sponsorship, to the status of awareness and gender. For this purpose, ...