Browsing Makale Koleksiyonu by Subject "sanat pazarlaması"
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Investigation of Consumers Perceptions of Sponsorship Activities Within the Axis of Congruity Theory in the Scope of Art and Sports Sponsorship
(Kırklareli Üniversitesi, 2019)This study investigates consumer’s attitudes towards sponsorship activities, to determine whether these attitudes differ according to the type of sponsorship, to the status of awareness and gender. For this purpose, ...