Browsing Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi by Subject "Mağaza İmajı"
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DETERMINING THE DIFFERENCES OF IMPULSE BUYING BEHAVIOUR OF CUSTOMER GROUPS FORMED BY STORE ATMOSPHERE PERCEPTIONS
(Kırklareli Üniversitesi, 2017)Objectives:'nbsp;The aim of this study is to group the customersaccording to store atmosphere perceptions and to examine the differences inimpulse buying behavior of these customers groups. Finding out the differencesin ...