Browsing Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi by Subject "Literature Review"
Now showing items 1-1 of 1
-
EXAMINATION OF RETAILER BRANDS WITH CONSUMERS’ AND RETAILERS’ PERSPECTIVE: A THEORETICAL FRAMEWORK
(Kırklareli Üniversitesi, 2017)Objectives: This study aims to put forward the developmentof retailing brands, the summarize the importance of those brands for retailers,and identify the factors affecting their consumption from a holistic point ofview. ...