Browsing Sosyal Bilimler Enstitüsü by Subject "Fast Food"
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Fast Food İşletmelerinde Viral Pazarlama Yöntemlerinin Müşteri Temelli Marka Değerine Etkisi: KFC İstanbul'da Bir Araştırma
(Kırklareli Üniversitesi Sosyal Bilimler Enstitüsü, 2018-05-02)The impact of viral marketing methods and customer based brand equity has increased for fast food companies which have to keep continuity of business and increase their profitableness in high-competitive environment. In ...