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Transnational Consumer Concept and a Research on Identifying Transnational Consumer Profile in Turkey
(2014)
Along with globalization, custom of consuming has been changing too. Globalization is adding a new dimension to the immigration case and revealing new terms like mobility, movement, transnationalism, transnational marketing ...
Mba Students’ Satisfaction and Loyalty: State vs. Private Universities in Turkey
(2013)
The purpose of this paper is to explore the construct of student satisfaction and analyze its relationship with student loyalty in the context of state and private universities. A 45-item Turkish questionnaire adapted ...