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Toplam kayıt 7, listelenen: 1-7
UNDERSTANDING MONEY: A FRAMEWORK FOR UNDERSTANDING RESEARCH ON MONEY CONSTRUCT IN CONSUMER BEHAVIOR
(2020)
Different disciplines such as economics, sociology, philosophy, and psychology have examined thedifferent dimensions of money construct from different perspectives. In this paper, our aim is to review,summarize and categorize ...
Selling with Neuro Linguistic Programming (NLP)
(Peter Lang AG, 2021)
[No abstract available]
Value relevance of intangibles: A literature review
(Springer Nature, 2021)
Value relevance can be defined as the association between accounting values and market values and it is one of the most important quality attributes of financial reporting. Recognizing, measuring, and reporting the intangible ...
FUTURE INSIGHTS FOR THE ROLE OF MATERIALISM AND MONEY ATTITUDES ON ONLINE COMPULSIVE BUYING
(2020)
The study aims to expand understanding of compulsive buying behavior literatureby examining the role of materialism and money attitudes on online compulsivebuying behavior. A causal study using regression analysis was ...
TELL ME ABOUT THE IMAGE OF THE PERSON WHO CONSUMES HOME-PACKED MEALS: AN ALTERNATIVE WAY TO PROMOTE HEALTHY EATING AMONG UNIVERSITY STUDENTS
(2020)
It is a common and usual behavior in a variety of cultures for consumers to bring their home-packed meals to the settings like school or workplace where they spend their entire day. Besides this behavior is not common and ...
Evaluations of international brand alliances
(Inderscience Enterprises Ltd, 2021)
The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ...
Housing sales of real estate developers in Turkey
(Emerald Group Publishing Ltd, 2021)
Purpose Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. ...