Browsing WoS İndeksli Yayınlar Koleksiyonu by Author "Okumuş, Abdullah"
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Evaluations of international brand alliances
Kurtuldu, Günay; Okumuş, Abdullah (Inderscience Enterprises Ltd, 2021)The purpose of this paper is to understand how Turkish consumers evaluate international brand alliances (IBAs) in terms of perceived fit, ethnocentrism, collectivism, perceived foreignness, attitudes, and purchase intentions ... -
Examination of Potential Factors Related with the Success of International Brand Alliances
Kurtuldu, Günay; Okumuş, Abdullah (Ege Univ, Fac Economics & Admin Sciences, 2018)Showing factors related with success of an international brand alliance formed between a local and a foreign brand in Turkey, would provide vital and directive information for managers of local and foreign brands who ...