Browsing by Author "Şıker, Perihan"
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The Effects of Vloggers As Social Media Influencer on Purchase Intention of Young People
Şıker, Perihan (Kırklareli Üniversitesi, 2019)With the emergence of new platforms in the digitalizing world, consumers have begun to be affected by video shares on social networks such as YouTube while deciding to purchase. Therefore, many brands invest in digital ...