Browsing by Author "Aybar, Eda Özgül"
Now showing items 1-1 of 1
-
BRAND LOYALTY IN INDUSTRIAL MARKET: AN APPLICATION ON TAXI CARS
Aybar, Eda Özgül; Kırcova, İbrahim (Kırklareli Üniversitesi, 2017)Objectives: As automotive market plays aleading role in global economical growth, the relations amogst product, price,promotion and distribution constitute a basic foundation to drive customer’sperception in both ...